Fortress Investment Group recently announced that they would be partnering with the popular travel brand, Virgin Group, to launch a collaborative project to expand their private train line. Brightline is a passenger rail service that operates between Miami, Fort Lauderdale and West Palm Beach. Already, plans are underway to rebrand this railroad service into Virgin Train USA by 2019. Brightline will be “borrowing” Virgin Group’s brand name while adopting their competitive marketing strategies at the same time. Meanwhile, the day-to-day running and operation of the railroad will remain with Fortress Investment Group. Find out more about Wes Edens at wealthx.com
This strategic partnership is expected to drastically increase the ridership of this railroad. In fact, according to Wes Edens, the founder of Fortress Investment Group, plans to expand the railroad are already underway. Solid plans to expand to Tampa and Orlando while connecting South California and Las Vegas have already been set in motion. He went on to reveal that the company was currently outlining its plans to add major cities to the railroad service such as Charlotte, St. Louis, Houston, Atlanta and Dallas.
The partnership between Wes Edens Fortress Investment Group and Richard Branson’s Virgin Group is solid proof that the train service in the USA can be revived for profit despite the fact that the industry has been monopolized by Amtrak service for years. A recent report released in October revealed that the railroad’s passenger volume had increased to 106,090 from 74,780. This increase in passenger volume shows a lot of promise for the future of this partnership.
The Virgin Group has had decades to build up a solid and trustworthy reputation with their customers when it comes to the transport industry. Therefore, it is expected that this partnership between Fortress Investment Group and Virgin Group will translate into a huge increase in the railroad’s customers. Likewise, Wes Edens expects that this collaboration will result in a huge boost to other Virgin-branded hospitality businesses such as Virgin Hotels, Virgin Voyages, and Virgin Atlantic. Finally, Wes Edens thinks this partnership is expected to increase accessibility for millions of potential customers nationwide.