You might think a physician with years of speciality orthopaedic training in large, academic institutions across the country, who spends hours a week performing complex hip and knee surgeries, cares for his patients in his office and leads a large clinical and administrative health staff as the Chairman of Bronxcare Health System in the Bronx of New York City wouldn’t have time to do much else. But for Dr. Ira Kirschenbaum, those are just a few of the ways he spends his days. A skilled physician in joint replacement, Dr. Ira Kirschenbaum specializes in minimally invasive procedures and is actively involved in research for multiple types of hip and knee replacement techniques. As an expert in his field, he spends time lecturing on replacement surgery procedures and serves on the American Academy of Orthopaedic Surgeons Dr. Ira Kirschenbaum is also an innovator and entrepreneur in the healthcare arena, leveraging new technologies to enhance patient treatment. In addition to helping to create Medscape and working as one of the chief editors for WebMD, he has aided in the design and development of new surgical instruments and tools used for orthopaedic surgery. All Dr. Kirschenbaum’s work and his many accomplishments have one common theme- improving the way he cares for patients. Whether he is connecting with other surgical colleagues at his weekly staff meetings, testing out a new software to better organize his practice calendar or consulting on the design of new techniques or surgical tools, he’s working every day, one way or another to get patients better orthopaedic treatment.