Many people may not know who Michael Herd is, but they are soon going to know this business oil tycoon because of his wife. The celebration of a majestic wedding that took place in southern Italy would be the thing that would become the highlight of bridal magazines in 2017. Michael Herd married Whitney Wolfe, and she is the CEO of Bumble that has turned the matchmaking business into big business.
Whitney Wolfe has not invented anything new. Matchmaking was big business long before she came along, but she has added a few tweaks. Some may say that the tweets that Whitney Wolfe has added to Bumble has made it more of a feminist dating app, and she is all for that. In fact, some may say that this was the plan that Wolfe had all along.
It was to her advantage to work as a co-founder for Tinder because gave her time to process what was actually going on with millennials. Before she started marketing Tinder to college students there was no true app design for singles for the millennial age. Other dating app sites like eHarmony and Match seemed totally out of place for a younger crowd of adults that were in college or just finishing college. It seemed like the dating app world was an old fashioned way of meeting a mate and settling down. It did not seem like something that a young generation of bar hoppers and club-goers would even going to be interested in.
For Whitney Wolfe to work as the co-founder of Tinder it was easy for her to begin to see how after technology needed to be changed for dating. She managed to do this successfully, but Tinder would become something of a difficult place for Whitney to work. It did not make sense for her to stay there any longer after the things that occurred inside of this organization. She knew that she would be better on her own and Bumble proved that. Buzzing With Feminism: Whitney Wolfe Herd’s Journey to Queen Bee.
Another thing that Wolfe wanted to do when she branched out on her own is expand the possibilities where people could meet on their own terms. It may be through friendship building with Bumble BFF that relationships are forged. It may be through networking possibilities with Bumble Bizz that partnerships are developed. Whitney wanted the millennial generation to have access to all of this through a single app.
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